Analysis of: Walk Away - Kelly Clarkson

I decided to look at various music videos by Kelly Clarkson as this is the artist who originally released the song that our band have recorded.

The music video for ‘Walk Away’ by Kelly Clarkson is one very different to most videos. The video begins as a regular performance by Kelly as she’s seen in an outfit that’s quite military and assertive and the eyeliner makeup shows a darker side to the artist and portrays a rock genre. The close ups used are from different angles and focus on Kelly and presents her in quite a voyeuristic way through the camera shot from behind focusing the attention on her lower body.

The camera then cuts to a few different locations from a woman in an office, showing a working class environment and a male in a car showing the variety of target audience Kelly aims at. The video shows amplification as it switches from performance and some narrative. The camera then cuts to a male in a shirt and underwear hovering the floor, showing a role reversal of men and unconventional stereotypes of rock music. The video then consists of various locations and various regular ‘everyday’ characters that can be associated to by the audience and reflect their actions to. It shows the song as an anthem that everyone knows the words to and likes to sing and dance along to in everyday places such as infront of the mirror with a hairbrush, in a car and in a public place.

The lighting begins quite dark to show a rock convention, however throughout the video in the different settings the lighting changes but the colours used are quite neutral ones that suggest that the video is targeted at a very wide audience, however in some cases the bright red and orange colours are used in outfits which signify part of a pop genre.

Overall I think this video is very effective, and by involving the target audience, it immediately shows others who the music is targeted at. With the performance by the artist and band coincided with the lip syncing and dancing from others it shows a pop genre to the video and a unique narrative.