McFly - Falling In Love

The song ‘Falling in Love’ was the final song released from McFly’s studio album ‘Radio:Active’ on May 10th 2009. The video features the band in a live performance on one of their tour dates and background footage of the band to show more of their characteristics and personality.

The video begins with a low angle shot of the band and individuals as the stage is lit by fireworks and stage lighting. This creates a dramatic stage presence of the band and emphasises their performance, justifying the pop genre with the bright colours and fun in the performance. Throughout the video there are varied shot types, but during the performance lots of close ups of instruments are used and the quick zoom out to show the individual members playing the instruments. The duration of the clips are very short as the editing really adds to the tempo of the music video to show a rock side to the pop genre and make the video livelier. This lively tempo appeals to the teenage target audience and the mixture of narrative and performance also does this as it gives them an insight to what occurs backstage. The close up and long shots of the crowd also signify the target audience of the band and shows very young teenage girls.

The lighting throughout the video is very different; depending on the location of the camera shots however for the main performance part there are bright lights used, with a lot of back lights that create a silhouette. The silhouette creates a mystery to the artists however there are front lights used as well which gives the band an identity. The front lights used flash on and off which give the rock genre feel as well. Towards the end of the video, the lighting uses a blue tint to it which creates a midnight, dark atmosphere and shows mystery to the artists again. Quick pictures are then used in black and white to show the past and emotion as the pace of the music slows down.

The main highlights of this video that make it stand out from many others is the use of performance and backstage footage which shows a different, non serious side to the band. The swooping cameras and the low angle shots effectively show the live performance side of the video, and the idea of showing the target audience’s faces is also effective as shows a majority of teenage audience. The lighting used was very effective also, including the silhouette use and the fast on off lighting to increase the pace of the music.