Target Audience

When meeting with our band Starfish, one of the most important questions that we asked was 'who are your target audience?' as this was cruicial in determining ideas for our music video. There response was for people around our age and those interested in the rock genre, to which we decided was both genders aged around 14-21 primarily. However after researching the bands website, we saw that they were influenced by Mcfly, who have a very predominant female target audience, the Foo Fighters, who have a very mixed audience of both old from those who have followed the band, and the young who have become interested in their music. Their influences come from both new and old bands, showing the wide audience that we should aim to cover, but with the main focus on teenagers our own age.

We also asked the band where they usually perform to which they told us that pubs were probably their main one. This gave us a different idea of target audience as it suggests that their location would be aimed for men who are usually related to pubs, and also a much more mature audience. With this in mind we had to think of ideas that could cover all the target audience, and with the influence of just a performance video from the band, we decided that this would be the best option because it would suit all.

Once looking into the bands target audience, we also thought it was a good idea to look into the target audience of some of the bands influence. As previously looked at, Mcfly started with a young teenage audience appealing to them by showing their down to earth characteristics. The Foo Fighters have a much older audience as they formed much longer ago, however with the release of their newer albums they have reached a younger audience too by showing their energetic side in their music videos. Greenday are very similar to this, having been around for many years they have released albums that have reached a wide variety of audience. The bands do this in a number of ways, keeping their attire very casual and their performance lively for all ages.

After establishing our target audience and what sort of music video we wanted, it was cruicial to add in all the small detail as well such as the costumes the band will wear and the shot types we will use. Two of the members of Starfish told us that they wanted to keep it quite simple and would bring a variety of outfits for the shooting day to save us from having to go out and buy 5 different outfits with no budget.