Target Audience Research - Youtube

Recently, Youtube have enabled people to see statistics on video's that include where a video is most popular and the sex and age of most the people that have watched the video. I decided to have a look at a few video's by bands which influence Starfish and those in the pop and rock genre to see what sort of audience they have.

This shows the audience range for the song Kelly Clarkson - Since U Been Gone which is the song that our band is covering. Here we can see that the video is very popular with females and that the age range is very wide, starting with teens and going up to those in their 40s. This shows the video appeals to people of all these ages

These statistics are from the Foo Fighters video 'The Pretender' and shows a real contrast from the previous Kelly Clarkson one. The Foo Fighters are classed under the rock genre, and the audience table here shows that the audience is mainly males and the age range is once again very wide. It shows that the band are popular with those teens all the way to those in their late 30s and early 40s.

When looking at the Stereophonics song 'Just Looking' I noticed a significant difference in the rock genre. The audience was most popular with the much older men, even going up to those in their 50s. This shows that our band might have to produce a music video that will accommodate for an older target audience as well.

This shows the music video by Mcfly called 'The Heart Never Lies'. McFly are a band that are probably the band that is most like Starfish in terms of sound, showing a rock pop genre. Here we can see that the band attracts mainly females, however men are also the target audience for the band as well, and shows the teens and those in their early 20s are the main aim for the video. To get more of an idea of how to attract this audience, we'll research into the music videos a bit more.

These statistics are from the Manic Street Preachers song '(It's Not War) Just The End Of Love'. This is very similar, in terms of audience, to the Stereophonics. They once again are classed under the rock genre and show a male dominated audience from the early 30's up until the early 50s.

These are some of the statistics from All Time Low's music video 'Dear Maria, Count Me In'. This is a band that could be seen as a rock band with a pop genre twist to them. The target audience here can be seen as mainly females in their teens and early 20s, with some younger males also classed under there too.



With all this information on target audience, we have to take it all into account, as well as the age of our band as well, and understand who our target audience will be and try to produce ways in which to attract them all.