Looking at effective editing

This video won MTV's video Music Award for Best Editing, having been edited by Jarrett Fijal who had also won in 2009 with Beyonce's video 'Single Ladies'.

The video is quite similar to ours in the sense that it takes place in various locations like this one, however it consists of many stereotypes of pop videos such as the choreographed dance routines. The video consists of editing that cuts between the various locations and show the artist in different situations. Towards the end of the video, there are several fade outs to sync to the beat of the video and fade back in to show the progression of time as the artist moves around the same location.

The editing itself shows quite long shots of the footage, not cutting as frequently as the beat of the music suggests. For our. This works for the music video because there are lots of other things going on such as the narrative, dance routines and changing of location. For our music video, I don't think we'd be able to leave shots as long as this because it is just a performance video, which means we might need to look into other music video performances and see how they're edited together.

Boulevard of Broken Dreams - Greenday

At the start of this project, we looked into our bands influence and one of the bands which they took influence from was Greenday. Taking this into account, I decided to look to see how their music videos were constructed together. I once again looked into the MTV Video Music Awards and found that in 2005 for their video 'Boulevard of Broken Dreams' which was edited by Tim Royes.

The video shows an alternate convention of the rock genre because it shows a slight narrative and the band miming along and appearing more like a boyband. Throughout the video there is an effect that makes the video appear old showing it as the past. I think this is very effective and relates to the lyrics quite nicely, and I think we might be able to use a similar techinique because  our lyrics show a worn out relationship thats in the past and wanting to be forgotten about. The editing shows various different angles, which we have filmed, and only shows the performance over half way through the song. As a rock genre, it consists of lots of slow motioned action shots, for example the drummer being shown in slow motion before hitting the symbols which I think really captures the audience in to see what's going to happen next. The video mixes various shot angles together, and contains a lot of blurred out shots too to create a mystery to the video, and th shakey camera is also used to create the action shots and making the audience feel a part of the music.

From this video I will look at taking the ideas of the worn out overall video effect to show the worn down relationship and the slow motion that comes during the performance side of the video to try and keep the viewers interested.